Why Do You Want A Podcast Show? | Podcast Recipe | NatSchooler.Com | 1/3

Why Do You Want A Podcast Show? Just because your mate Dave has one is not a good reason! This important question needs answering before you start your show!

Did you know that podcasting is the fastest-growing online radio format? It’s true — and it’s easy to get started to build an audience. In this post, we’ll walk you through some of the reasons you may want to think of starting a podcast show, and we will also shed some light on the not so good reasons people share for starting a show.

What do the statistics say?

Podcasting continues its significant and steady growth while its overall audience is more diverse than ever, according to The Infinite Dial 2021® from Edison Research and Triton Digital. Along with podcasting, smart speaker ownership and online audio consumption showed notable gains in this year’s survey.

Approximately eighty million Americans — 28% of the U.S. 12+ population — are now weekly podcast listeners, a 17% increase over 2020. The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some other background.